What if Apple turned iTunes store into Amazon/Ebay killer?

If the tablet is going to redefine how content is being delivered, turning the existing concept of magazines into interactive delights, it would make sense to deliver a purchasing experience.

I read a lot of cycling magazines that contain reviews of wonderful products that I invariably MUST have right at that moment.

What if Apple, as part of a new content platform, enabled purchasing of these items, via the iTunes store.

I could buy that wicked new Chainset or spangly new jacket with my existing iTunes account.

That would be a game changing prospect.

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